The internet is fast becoming the most important source of news and information, as more and more news content is being published online. What we read in print, view on television or hear on the radio has increasingly already been published on the web. A recent NLA (Newspaper Licensing Agency) report stated that online versions of newspapers tend to have 70% more content than their printed press equivalent.
The sheer size and scale of the internet means that, although many companies realise that monitoring what is being said about their brand online is of crucial importance to their success, knowing how to find the information is another matter altogether.
Nimms Ltd will monitor over 100,000 online news producing sources and over 11 Billion social media sources for you. Nimms Ltd can locate, filter and provide this information to you in any format preference.
Nimms Ltd approach online media monitoring by separating ‘web based’ monitoring into two categories:
- Online ‘editorial’ coverage
- Social Media mentions
Therefore, with regards to online monitoring, there are two clearly defined and separate service types.
Online Editorial Coverage
To capture online editorial coverage Nimms Ltd uses advanced methods for extracting and classifying contents from web pages. These are based on visual information and automatic learning.
The end result for you will be a simple ‘link’ or list of ‘links’ uploaded within the ‘web harvesting’ section of your media portal. Nominated staff can view the list of links upon log in to the portal and simply click on any link and view the captured coverage.